To hodl, or not to hodl, BAT is the question

I listened to a recent interview with Brendan Eich lamenting the fact that most people hodl BAT endlessly and avoid spending it regularly. How does this effect the ecosystem? I’m interested in both the good and bad aspects of this. I suppose is that it hurts creators, since BAT auto-contributions could be such a great alternative
to the utterly broken Youtube monitization system. I’ve been a hodler, trying to benefit off the volatility, though the surge due to yield farming came and went this past summer.