Privacy-friendly web analytics tools?


If I want analytics for a website, what’s a good tool that’s as simple to set up as Google Analytics, and has a relatively powerful free tier?

I’m curious if there are any recommendations on non-Google analytics tools I could use for this purpose.


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One suggestion: The one we use at Brave and BAT is Piwik / Matomo. It can be implemented in an entirely first-party context.