So I have skimmed through the white paper, maybe I missed a key paragraph but I still don’t fully grasp who is exchanging BAT and why.
This is my basic understanding of the trade cycle of BAT: an online advertiser spends money on advertising through Brave, which I assume is either forced by Brave to be in BAT or who just exchange from local currency to BAT on their behalf. These funds then go to display the in browser adverts we are familiar with, when a user views such an add, they get a fraction of the previously mentioned ad spend credited to them in BAT. The user, in an ideal world, then transfers their BAT to a publisher for stuff like tips, patronage rewards, micro-transactions, etc. The publisher then want to advertise and the cycle continues…
But this still leaves many questions:
#1 As a webmaster / content creator, why do I want to bother to set up brave rewards ? Any person would prefer real currency. Why would I want to be locked into receiving BAT which I can do nothing with besides buy more ads on Brave browser ?
#2 The TAP network currently allows a user to purchase things like giftcards and enter sweepstakes with BAT. Why ? What use does the TAP network have for BAT ?