Ads audience targeting

Hello Team,

I have 2 questions from the last meetup about how Brave target and determine users profils without collecting datas.

the specific questions are:

  • Are you using a users panel for creating the socio demographic segments ?

  • If not, how segments have been created ? is it only based on surfing behavior ?

Thanks for your infos !

Right now, the segments used in advertising are drawn entirely from browsing behavior. Coming in the not too distant future will be better ways for users to explicitly declare their interests.

Thanks Team

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All of this is based on surfing behavior only. We use local machine learning to determine what ads the user should see. The ads catalog is uploaded to the browser and the browser does the matching locally.

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